NEW SCHOOL and IGNITE Merge Marketing Agencies and Prove that Despite The Times, Good Things Are Still Happening in Downtown Muskegon

MUSKEGON, MI. (August 11th, 2020) – DESPITE THE TIMES, GOOD THINGS ARE STILL HAPPENING IN DOWNTOWN MUSKEGON.

NEW SCHOOL, an industry leader in marketing and advertising, is pleased to announce that IGNITE, a long established leader in branding and marketing in West Michigan, has merged with NEW SCHOOL effective immediately. This merger expands NEW SCHOOL’s marketing capabilities and overall capacity, allowing NEW SCHOOL to give current and future clients more marketing and advertising firepower, at the same affordable rates clients have come to expect.

Youtube Small business Strategies

YouTube Small Business Strategies

Did you know that YouTube is the second largest social media platform? Not only that, but it also has become the top “television” network. According to Google, more adults under 49 watch YouTube during prime time hours than any major television network. If you produce quality videos, then you may benefit from trying some of our YouTube small business strategies.

LinkedIn Content Strategy

LinkedIn Content Strategy

LinkedIn is a business to business social media platform that many small business owners underestimate. The platform has 562 million members, and nearly 39% are engaged enough that they opt to pay for LinkedIn Premium. If you offer business to business services then LinkedIn may offer a unique platform to reach your ideal customer.

The Importance of Strong Branding

The Importance of Strong Branding

Developing strong branding will help your business stand out from competitors, build trust among customers and boost your visibility in the marketplace.

Strong branding involves visual identity elements, helps focus on the company’s mission and vision, serves as a strategic guide and directs marketing efforts saving time and money.

Giving Back The New School Way

As restaurants and bars across Michigan closed last week due to the COVID-19 pandemic, one of the greatest challenges facing many restaurant owners and servers is how to keep steady income flowing during these very uncertain times. Many are turning to take-out service as their only source of business. Today, New School announced that they will be developing 1-page take-out/ menu websites for local restaurants in need, free of charge.

Why Your Company Should be on Social Media

Why Your Company Should be on Social Media

Larger companies have started to see the importance of social media, even hiring full-time social media managers to direct their company’s online efforts, but smaller businesses and solo entrepreneurs may wonder why they need to be on social media or struggle to find the time to devote to promoting their business or latest projects on social media platforms.

Types of Content for Small Business

Types of Content for Small Business

Content marketing includes so many options beyond the classic blog post. There are many types of content for small business marketing purposes. Everyone has the technical ability to create engaging content thanks to affordable consumer electronics, programs, and their own creativity. Also, it is easier than ever to find and engage marketing agencies and freelance content creators.

INSTAGRAM SMALL BUSINESS STRATEGIES

Instagram Small Business Strategies

Many people love scrolling through their Instagram feed to see pictures shared by their friends and favorite influencers. Small businesses also benefit from showcasing their style on Instagram, afterall, you want to meet your ideal customers where they live online. Implementing effective Instagram small business strategies can be challenging for many small brands.  We hope these ideas help you get started.

Repurposing Marketing Content

Repurposing Marketing Content

Repurposing your marketing content is one way to increase your return on investment. Afterall, creating quality content requires resources and creativity. You invest in research, image creation, writing, and editing every time you create content. 

Get more out of your content by repurposing it for different platforms, media, or audiences. 

Why Content Marketing?

Why Content Marketing?

No one likes the overbearing car or furniture salesmen. Sure, people want someone who is helpful, available and can answer their questions, but more and more tech-savvy consumers turn to the Internet for information before ever hitting a showroom floor.

From what car to buy to where to go on vacation to the benefits of essential oils and vitamins, most people research products, services and unbiased reviews online before making a purchase.

SOCIAL MEDIA TIPS AND TRICKS.

Whether you are just starting your social media journey or are looking for ways to reach a new audience and expand your business, this book is for you. Download today to find out how to get the most out of your social media efforts.