How Good Website Design Impacts Your Business
Almost every business or individual working in today’s market has a website. Sadly, a large number of these websites are poorly designed or don’t have engaging content; this is not going to help you stand out or get ahead.
Best Social Media Platforms for Small Business
When choosing the best social media platforms for your small business, first consider your ideal audience. Each social media platform appeals to specific types of people. Also, consider your brand voice and your content strategy.
Top Ten SEO Mistakes
Top ten SEO mistakes
For website developers, and even the businesses that spend thousands on an attractive website, search engine optimization is a key component of growing visibility, web traffic and hopefully new business in an organic way.
LinkedIn Content Strategy
LinkedIn is a business to business social media platform that many small business owners underestimate. The platform has 562 million members, and nearly 39% are engaged enough that they opt to pay for LinkedIn Premium. If you offer business to business services then LinkedIn may offer a unique platform to reach your ideal customer.
4 Reasons to go with Digital Marketing
In today’s technological age, digital marketing offers many benefits to businesses looking to attract new customers, boost sales and expand their market reach with minimal cost. You don’t have to look any further than the decline of print media to see the shift from traditional marketing to online platforms.
The Importance of Strong Branding
Developing strong branding will help your business stand out from competitors, build trust among customers and boost your visibility in the marketplace.
Strong branding involves visual identity elements, helps focus on the company’s mission and vision, serves as a strategic guide and directs marketing efforts saving time and money.
Why Should I Use an Advertising Agency?
Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.
It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.
Tips For Working From Home (INFOGRAPHIC)
With most of the nation working from home currently, it's a great time to share some tips on how to make your work from home experience productive. Here's an infographic to help you! ...
Giving Back The New School Way
As restaurants and bars across Michigan closed last week due to the COVID-19 pandemic, one of the greatest challenges facing many restaurant owners and servers is how to keep steady income flowing during these very uncertain times. Many are turning to take-out service as their only source of business. Today, New School announced that they will be developing 1-page take-out/ menu websites for local restaurants in need, free of charge.
Why Your Company Should be on Social Media
Larger companies have started to see the importance of social media, even hiring full-time social media managers to direct their company’s online efforts, but smaller businesses and solo entrepreneurs may wonder why they need to be on social media or struggle to find the time to devote to promoting their business or latest projects on social media platforms.
Utilizing Social Media Traffic to Capture Leads on Your Website
Your social media presence is a powerful lead generation tool with a little strategic planning. Many challenges in utilizing social media traffic to generate leads results from a lack of strategy and unrealistic expectations.
Why Your Marketing Isn’t Working
When your marketing efforts aren’t generating the results you want, it may be time to re-evaluate what is not working and why. A lot of marketing efforts depend on your business. Are you a large company with a recognized brand trying to expand or a startup trying to gain recognition in an already competitive market?
How to Make Your Brand Stand Out
There is an old saying “Fortune favors the bold.” Whether it is cold calling new clients, increasing your rates because you know you are worth it, or being honest and authentic, business – and branding – is built on reputation, relationships and putting yourself out there.
Types of Content for Small Business
Why Small Businesses Should Partner With an Agency
Sometimes clients ask us why small businesses should partner with an agency rather than handle their content marketing inhouse. While both options may be effective, there are numerous benefits for small businesses who partner with an agency.
YouTube Small Business Strategies
Did you know that YouTube is the second largest social media platform? Not only that, but it also has become the top “television” network. According to Google, more adults under 49 watch YouTube during prime time hours than any major television network. If you produce quality videos, then you may benefit from trying some of our YouTube small business strategies.
Pinterest Small Business Strategies
Pinterest is an aspirational social media platform. People use it to make plans, create vision boards, and curate ideas that inspire them. Effective Pinterest Small business strategies recognize that pinners engage with content that help them reach their goals or may make their lives better in some way.
Instagram Small Business Strategies
Many people love scrolling through their Instagram feed to see pictures shared by their friends and favorite influencers. Small businesses also benefit from showcasing their style on Instagram, afterall, you want to meet your ideal customers where they live online. Implementing effective Instagram small business strategies can be challenging for many small brands. We hope these ideas help you get started.
Twitter Small Business Strategies
When developing your Twitter small business strategies, always consider your ideal audience, your brand voice, and your content strategy. In addition, Twitter has its own unique culture that you will want to participate in for best results.
Repurposing Marketing Content
Get more out of your content by repurposing it for different platforms, media, or audiences.
Facebook Small Business Strategies
Small business owners often have a love – hate relationship with Facebook. Often the problem stems from using Facebook like a personal user rather than implementing effective Facebook small business strategies.
Top 9 “New” Social Media Platforms for Small Businesses
When creating your content strategy, think beyond the most popular mainstream platforms. Smaller alternative platforms may be new (to you) options to build your brand especially if you use the 1:30 method to create and repurpose your long-form content.
Why Small Businesses Need a Content Strategy
Engaging content brings prospects, leads, and new customers to your business. While some small businesses find success through their blog, others fail to experience tangible results. An effective content strategy can make the difference between successful or unsuccessful content marketing.
Why Content Marketing?
No one likes the overbearing car or furniture salesmen. Sure, people want someone who is helpful, available and can answer their questions, but more and more tech-savvy consumers turn to the Internet for information before ever hitting a showroom floor.
From what car to buy to where to go on vacation to the benefits of essential oils and vitamins, most people research products, services and unbiased reviews online before making a purchase.
