There is an old saying “Fortune favors the bold.” Whether it is cold calling new clients, increasing your rates because you know you are worth it, or being honest and authentic, business – and branding – is built on reputation, relationships and putting yourself out there.
So when it comes to getting your brand to stand out, don’t be afraid to be daring, unconventional and reflect your core values. People see honesty, they feel honesty, and they respect honesty. Ultimately, the goal is to make your brand more memorable, sharable and trustworthy.
Top ten SEO mistakes
For website developers, and even the businesses that spend thousands on an attractive website, search engine optimization is a key component of growing visibility, web traffic and hopefully new business in an organic way.
Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.
It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.
Maybe you’re an engineer with a prototype for a product, a small manufacturing company with a niche market, or even a solo entrepreneur in a creative industry – that doesn’t mean you have the time or have a clue about how to promote your business.
Larger companies have started to see the importance of social media, even hiring full-time social media managers to direct their company’s online efforts, but smaller businesses and solo entrepreneurs may wonder why they need to be on social media or struggle to find the time to devote to promoting their business or latest projects on social media platforms.
Whether it’s Facebook, Twitter, Instagram, LinkedIn or Google+, social media is an easy, effective and low-cost way to market your business online. Here are some of the ways social media marketing can benefit your company:
Developing strong branding will help your business stand out from competitors, build trust among customers and boost your visibility in the marketplace.
Strong branding involves visual identity elements, helps focus on the company’s mission and vision, serves as a strategic guide and directs marketing efforts saving time and money. It can encompass everything from a name, website, logo, advertising, and business cards to people’s perception of a company’s customer service, reliability and reputation — along with how they feel and think about that company or its product. It could be clothing, food or a service or experience, but it’s why people are willing to pay for quality, integrity and a brand name. Think Coach, Lexus and Rolex. The purpose of a brand is to create an identity that resonates with people; it influences how people perceive you and reinforces the emotional relationship that is at the heart of a truly successful brand.
In today’s technological age, digital marketing offers many benefits to businesses looking to attract new customers, boost sales and expand their market reach with minimal cost. You don’t have to look any further than the decline of print media to see the shift from traditional marketing to online platforms.
It’s become commonplace to shop for homes, cars, clothes and other everyday purchases online. Just look at all the retailers who offer incentives to capture your email and then clog your inbox with daily deals and coupons to get you in the store or to click on embedded links to their website.
Online marketing has proven to be cost-efficient with unprecedented audience reach. It also allows businesses to identify and engage with their targeted audience, and allows customers and prospects to directly respond, while providing value and information about your company, brand and services.
No one likes the overbearing car or furniture salesmen. Sure, people want someone who is helpful, available and can answer their questions, but more and more tech-savvy consumers turn to the Internet for information before ever hitting a showroom floor.
From what car to buy to where to go on vacation to the benefits of essential oils and vitamins, most people research products, services and unbiased reviews online before making a purchase. Thanks to Google and search engine optimization (SEO), a potential customer in California can find your business in Michigan. That’s where content marketing comes in. Whether it’s a website blog, direct mail campaign, promotional video, email newsletter or social media posts, businesses need to provide valuable information to prospective clients and customers as well as established ones.
Almost every business or individual working in today’s market has a website. Sadly, a large number of these websites are poorly designed or don’t have engaging content; this is not going to help you stand out or get ahead.