What are Brand Guidelines

What are Brand Guidelines?

Think about some of the brands you have seen in your lifetime… Apple, McDonald’s, Adidas. You’re instantly reminded of these brands when you see certain colors, fonts, or shapes. This isn’t happenstance, it’s because they adhere to a strong set of brand guidelines.

Think of brand guidelines as a rulebook. They are written so that anyone working with your brand has strict rules to follow, assuring your brand imaging and messaging remain cohesive. A cohesive brand is essential to establishing your company’s professional appearance and telling your story with laser precision.

Dirk Stone Case Study

[vc_row row_type="parallax" full_screen_section_height="no" section_height="660" parallax_background_image="5147" bg_type="image" parallax_style="vcpb-default" css=".vc_custom_1645556503031{margin-top: -75px !important;background-image: url(https://new.school/wp-content/uploads/2022/02/DSR-Mockup-1-scaled.jpg?id=21142) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1607630053050{padding-top: 107px !important;padding-bottom: 118px !important;background-color: #000000 !important;}"][vc_column][vc_column_text] Dirk Stone Real Estate Experts Dirk Stone and his team of Real Estate Experts have been working with New School...

Techno-Coat – Case Study

[vc_row row_type="parallax" full_screen_section_height="no" section_height="660" parallax_background_image="5147" bg_type="image" parallax_style="vcpb-default" css=".vc_custom_1632761854818{margin-top: -75px !important;background-image: url(https://new.school/wp-content/uploads/2021/09/header.jpg?id=20412) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"][vc_column][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1607630053050{padding-top: 107px !important;padding-bottom: 118px !important;background-color: #000000 !important;}"][vc_column][vc_column_text] Techno-Coat Now Hiring Campaign Technocoat approached New School with an urgent need to find qualified new hires for their powder...

MMA Capital Campaign – Case Study

[vc_row row_type="parallax" full_screen_section_height="no" section_height="660" parallax_background_image="5147" bg_type="image" parallax_style="vcpb-default" css=".vc_custom_1611340496536{margin-top: -75px !important;background-image: url(https://new.school/wp-content/uploads/2021/01/Full-Front2.jpg?id=19846) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"][vc_column][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1607630053050{padding-top: 107px !important;padding-bottom: 118px !important;background-color: #000000 !important;}"][vc_column][vc_column_text] Muskegon Museum of Art The Muskegon Museum of Art commissioned New School to create marketing materials to aid in the...

NEW SCHOOL and IGNITE Merge Marketing Agencies and Prove that Despite The Times, Good Things Are Still Happening in Downtown Muskegon

MUSKEGON, MI. (August 11th, 2020) – DESPITE THE TIMES, GOOD THINGS ARE STILL HAPPENING IN DOWNTOWN MUSKEGON.

NEW SCHOOL, an industry leader in marketing and advertising, is pleased to announce that IGNITE, a long established leader in branding and marketing in West Michigan, has merged with NEW SCHOOL effective immediately. This merger expands NEW SCHOOL’s marketing capabilities and overall capacity, allowing NEW SCHOOL to give current and future clients more marketing and advertising firepower, at the same affordable rates clients have come to expect.

The Importance of Strong Branding

The Importance of Strong Branding

Developing strong branding will help your business stand out from competitors, build trust among customers and boost your visibility in the marketplace.

Strong branding involves visual identity elements, helps focus on the company’s mission and vision, serves as a strategic guide and directs marketing efforts saving time and money.