September 11, 2018
Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.
It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.
Maybe you’re an engineer with a prototype for a product, a small manufacturing company with a niche market, or even a solo entrepreneur in a creative industry – that doesn’t mean you have the time or have a clue about how to promote your business.
No one likes the overbearing car or furniture salesmen. Sure, people want someone who is helpful, available and can answer their questions, but more and more tech-savvy consumers turn to the Internet for information before ever hitting a showroom floor.
From what car to buy to where to go on vacation to the benefits of essential oils and vitamins, most people research products, services and unbiased reviews online before making a purchase. Thanks to Google and search engine optimization (SEO), a potential customer in California can find your business in Michigan. That’s where content marketing comes in. Whether it’s a website blog, direct mail campaign, promotional video, email newsletter or social media posts, businesses need to provide valuable information to prospective clients and customers as well as established ones.