Compass Credit Union – Sparta, Michigan & Fremont Michigan

Compass Credit Union, with multiple locations around the Grand Rapids area,  asked us to help create a simple, clean, and fresh website that allows users to quickly and easily find banking information and resources.

Marketing Challenge


Our client came to us with a seriously outdated website that was in need of TLC. They were looking to totally overhaul their website with something fresh, fun, and above all… functional. The old Compass Credit Union website was difficult to navigate and bogged down with information that didn’t truly benefit the members.

  • Outdated Design
  • Lacking Calls-to-Action
  • Poor User Interface
  • Difficulty Updating Text & Images


The opportunity to partner with Compass Credit Union to redesign their aging website and create a web design that was both exciting and daunting. Developing countless custom features and graphics, the project scope was in-depth and featured complex requirements but our team jumped at the chance to tackle this project.

  • Increase SEO
  • Improved Session Time
  • Custom Login
  • LIVE Chat Capabilities

The Solution

Design Strategy

Utilize thoughtful web design, navigation, and streamlined content to deliver a website that Compass Credit Union can use to attract and interact with more people that are looking to find affordable local solutions for banking and more.

  • Develop a new a streamlined website
  • Mobile-friendly responsive design.
  • Create call to actions
  • Excellent user experience

Website Execution

With a rock-solid strategy in-place, we started the creative process including building the site map, design mockups, copy creation, website development, content formatting and layout, mobile-friendly optimization, SEO fundamentals, and browser optimization.

  • Fully Overhauled Website
  • SEO Fundamentals
  • Browser Optimization
  • Mobile-Friendly Optimization

Marketing Results


We delivered a fully redesigned website featuring a live chat feature, promotion pages, custom coded login dropdown, and in-page social feeds. We worked with Compass Credit Union to deliver the site they’ve been dreaming of. If they could think of it, our team was able to bring it to life. From branded Google maps, to easily updatable sliders, and custom loan calculators. Not only were we able to give Compass Credit Union a much needed facelift, but also deliver a very functional site that their membership can utilize to make their baking needs easier. 


Fully-Custom Website Redesign


Decrease in bounce rate


Increase in session duration


Increase in pages per session

Say What?

Client Feedack

“Being a creative director for almost a decade, I know the local marketing community inside and out. Most places are all about giving cookie cutter websites and marketing, but not New School. I decided to work with New School over multiple other candidates to develop a new website and I can’t say enough how glad I am with my decision. They delivered a one of a kind website that met all expectations. The main thing that sticks out to me about New School is that they are in it for the long run with you and your company. Not just trying to collect the check. I look forward to working with this great team for years to come.

-Compass Credit Union Creative Director


Our team is ready to support your next web design, video, or marketing project.

New School is proud to partner with Compass Credit Union for Web Design in the Grand Rapids area.

Stop by one of their locations in Sparta or Fremont Michigan and see why they should be your personal and business financial partner.