Digital Advertising

Digital Advertising: Growing your Business

Digital Advertising is a big part of an overall marketing strategy for a business. Companies need to know how and where to use digital marketing strategies to grow their business effectively. New School has a team that can help you navigate the digital world of marketing. Reach out to us to to develop your marketing campaigns.

Dreaming of soaring success for your company? We’ve got your back!

In the content below, you will read about Digital Marketing and the many facets of the strategies.  If you are ready to talk, feel free to reach out.  If you are looking to learn more about digital marketing and all of the different approaches, scroll the article below and reach out with any questions.  

What is Digital Advertising?

Digital advertising is online advertising that uses the internet and various digital platforms to promote products, services, and brands. As we increasingly transition into a digital-first era, our habits, interests, and activities are more internet-centric.

Businesses have shifted from traditional advertising to digital mediums like television, radio, and print. Digital ads can appear while you’re reading a blog, watching a series, or scrolling through social media. They catch your attention and blend in with the content you’re consuming.

Modern advertising goes beyond just showing ads and requires understanding user behavior, preferences, and predictive analytics. Digital advertising integrates art with data, creativity with technology, and branding with performance to deliver messages that resonate and inspire action.

Different Types of Digital Advertising:

  • Search Engine Advertising: At the forefront of digital advertising, platforms like Google and Bing offer businesses a golden opportunity. Here, we tailor ads based on user queries. By bidding on specific keywords, businesses ensure their ads appear prominently, often superseding organic results. But it’s not just about visibility; it’s about displaying the most relevant ad for the searcher’s intent.
  • Display Advertising: Beyond mere banners or sidebars, display ads today employ engaging visuals, animations, and interactive designs to catch user attention. We strategically place these ads on websites that attract the desired audience. This ensures that environments that align with the brand’s values display brand messages.
  • Social Media Advertising: The behemoths of the digital world – Facebook, Instagram, Twitter, and LinkedIn – offer more than just social connections. They provide curated platforms where businesses can converse with audiences in their comfort zones. As algorithms improve, platforms can show users ads that are highly relevant to their interests and behaviors.
  • Video Advertising: The digital realm is increasingly visual. Platforms like YouTube have changed how we consume content.
  • Short video ads can tell powerful brand stories in just a few seconds. We place these ads before, during, or after interesting content. They have the ability to make a lasting impact.
  • Native Advertising: Often camouflaged within the platform’s primary content, native ads offer non-intrusive, organic advertising experiences. Sponsored posts and recommended stories on blogs provide value without looking like ads.
  • Affiliate Marketing: This partnership-based approach leverages influencers, bloggers, and portals to promote products. It’s trust-based marketing, where affiliates vouch for the brand, leading to a symbiotic relationship where both parties benefit.
  • Email Marketing: Often underrated, email marketing is a powerhouse. It’s not just about promotions; it’s about building relationships. Tailored newsletters, product announcements, and personalized offers allow brands to converse directly with their audience, building loyalty and trust.
  • Remarketing/Retargeting: It’s about second chances. If a potential customer showed interest but didn’t convert, remarketing serves tailored ads, reminding and enticing them to complete their journey.

Benefits of Digital Advertising:

  • Measurable Results: The digital realm is data-rich. We track every click, view, and interaction, offering businesses an unparalleled depth of insights. Real-time metrics enable instant course corrections, ensuring optimal performance.
  • Targeted Reach: Gone are the days of blanket advertising. With digital, laser-target your audience, ensuring messages reach the right eyes and ears.
  • Cost-Effective: Budget constraints? No problem. Digital advertising offers the ability to easily scale. From startups to large corporations, there’s a strategy for every budget.
  • Flexibility: Market dynamics change. Digital advertising offers the agility to adapt instantly, be it messaging, targeting, or budgets.
  • Engagement: Digital marketing is interactive. It encourages dialogue. Brands can foster communities, gather feedback, and create brand advocates.
  • Broad Reach: From local niches to global audiences, the digital landscape knows no bounds.
  • Brand Development: Consistent and strategic digital exposure cultivates brand trust, and preference.

Benefits of Working With a Digital Advertising Agency:

  • Expertise: An agency is a confluence of strategists, designers, writers, and analysts. Their collective experience ensures campaigns that resonate and deliver.
  • Tools & Technology: Stay ahead of competition with advanced tools and technologies used by agencies, ensuring you’re always one step ahead.
  • Time Saving: Offload the complexities of digital advertising to experts, ensuring you can focus on core business functions.
  • Cost-Efficient: With optimized strategies and bulk media buying, agencies often deliver more for less.
  • Strategic Planning: An agency sees the bigger picture. Beyond campaigns, they strategize for brand growth, longevity, and market dominance.
  • Continuous Optimization: In the dynamic digital landscape, stagnation is regression. Agencies always optimize and ensure campaigns are always relevant.

New School is a digital marketing agency here to help!

Digital advertising is more than just a marketing approach; it’s an evolving narrative of brand stories, user journeys, and technological innovations. Partner with us to navigate different digital marketing services, ensuring your brand not only speaks but resonates and inspires. Let’s craft your long term digital success story together!

Design your digital advertising strategy now

New School can be contacted through our contact page here, or call us directly to discuss your current brand with one of our Marketing Strategist.  



Dreaming of soaring success for your company? We’ve got your back!

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Digital Advertising

Digital Advertising: Growing your Business

Digital Advertising is a big part of an overall marketing strategy for a business. Companies need to know how and where to use digital marketing strategies to grow their business effectively. New School has a team that can help you navigate the digital world of marketing. Reach out to us to to develop your marketing campaigns.

Dreaming of soaring success for your company? We’ve got your back!

In the content below, you will read about Digital Marketing and the many facets of the strategies.  If you are ready to talk, feel free to reach out.  If you are looking to learn more about digital marketing and all of the different approaches, scroll the article below and reach out with any questions.  

What is Digital Advertising?

Digital advertising is online advertising that uses the internet and various digital platforms to promote products, services, and brands. As we increasingly transition into a digital-first era, our habits, interests, and activities are more internet-centric.

Businesses have shifted from traditional advertising to digital mediums like television, radio, and print. Digital ads can appear while you’re reading a blog, watching a series, or scrolling through social media. They catch your attention and blend in with the content you’re consuming.

Modern advertising goes beyond just showing ads and requires understanding user behavior, preferences, and predictive analytics. Digital advertising integrates art with data, creativity with technology, and branding with performance to deliver messages that resonate and inspire action.

Different Types of Digital Advertising:

  • Search Engine Advertising: At the forefront of digital advertising, platforms like Google and Bing offer businesses a golden opportunity. Here, we tailor ads based on user queries. By bidding on specific keywords, businesses ensure their ads appear prominently, often superseding organic results. But it’s not just about visibility; it’s about displaying the most relevant ad for the searcher’s intent.
  • Display Advertising: Beyond mere banners or sidebars, display ads today employ engaging visuals, animations, and interactive designs to catch user attention. We strategically place these ads on websites that attract the desired audience. This ensures that environments that align with the brand’s values display brand messages.
  • Social Media Advertising: The behemoths of the digital world – Facebook, Instagram, Twitter, and LinkedIn – offer more than just social connections. They provide curated platforms where businesses can converse with audiences in their comfort zones. As algorithms improve, platforms can show users ads that are highly relevant to their interests and behaviors.
  • Video Advertising: The digital realm is increasingly visual. Platforms like YouTube have changed how we consume content.
  • Short video ads can tell powerful brand stories in just a few seconds. We place these ads before, during, or after interesting content. They have the ability to make a lasting impact.
  • Native Advertising: Often camouflaged within the platform’s primary content, native ads offer non-intrusive, organic advertising experiences. Sponsored posts and recommended stories on blogs provide value without looking like ads.
  • Affiliate Marketing: This partnership-based approach leverages influencers, bloggers, and portals to promote products. It’s trust-based marketing, where affiliates vouch for the brand, leading to a symbiotic relationship where both parties benefit.
  • Email Marketing: Often underrated, email marketing is a powerhouse. It’s not just about promotions; it’s about building relationships. Tailored newsletters, product announcements, and personalized offers allow brands to converse directly with their audience, building loyalty and trust.
  • Remarketing/Retargeting: It’s about second chances. If a potential customer showed interest but didn’t convert, remarketing serves tailored ads, reminding and enticing them to complete their journey.

Benefits of Digital Advertising:

  • Measurable Results: The digital realm is data-rich. We track every click, view, and interaction, offering businesses an unparalleled depth of insights. Real-time metrics enable instant course corrections, ensuring optimal performance.
  • Targeted Reach: Gone are the days of blanket advertising. With digital, laser-target your audience, ensuring messages reach the right eyes and ears.
  • Cost-Effective: Budget constraints? No problem. Digital advertising offers the ability to easily scale. From startups to large corporations, there’s a strategy for every budget.
  • Flexibility: Market dynamics change. Digital advertising offers the agility to adapt instantly, be it messaging, targeting, or budgets.
  • Engagement: Digital marketing is interactive. It encourages dialogue. Brands can foster communities, gather feedback, and create brand advocates.
  • Broad Reach: From local niches to global audiences, the digital landscape knows no bounds.
  • Brand Development: Consistent and strategic digital exposure cultivates brand trust, and preference.

Benefits of Working With a Digital Advertising Agency:

  • Expertise: An agency is a confluence of strategists, designers, writers, and analysts. Their collective experience ensures campaigns that resonate and deliver.
  • Tools & Technology: Stay ahead of competition with advanced tools and technologies used by agencies, ensuring you’re always one step ahead.
  • Time Saving: Offload the complexities of digital advertising to experts, ensuring you can focus on core business functions.
  • Cost-Efficient: With optimized strategies and bulk media buying, agencies often deliver more for less.
  • Strategic Planning: An agency sees the bigger picture. Beyond campaigns, they strategize for brand growth, longevity, and market dominance.
  • Continuous Optimization: In the dynamic digital landscape, stagnation is regression. Agencies always optimize and ensure campaigns are always relevant.

New School is a digital marketing agency here to help!

Digital advertising is more than just a marketing approach; it’s an evolving narrative of brand stories, user journeys, and technological innovations. Partner with us to navigate different digital marketing services, ensuring your brand not only speaks but resonates and inspires. Let’s craft your long term digital success story together!

Design your digital advertising strategy now

New School can be contacted through our contact page here, or call us directly to discuss your current brand with one of our Marketing Strategist.  



Dreaming of soaring success for your company? We’ve got your back!

4 Reasons to go with Digital Marketing

In today’s technological age, digital marketing agencies offer many benefits to busines

April 21, 2020
7 Tips for Using LinkedIn to Promote Your Small Business in Muskegon

If you own a small business in Muskegon, Michigan, you know how important it is to get you

March 29, 2023
Advertising without Cookies

Digital advertising without Cookies is the new normal. In April 2021, in an effort to incr

October 7, 2021
Best Social Media Platforms for Small Business

When choosing the best social media platforms for your small business, first consider your

June 1, 2020
Branding & Rebranding… When is it the Right Time?

Hey there, business rockstars of West Michigan! If you want to make your business grow, we

August 1, 2023
Color Psychology In Marketing

When it comes to marketing, color is one of the most important factors to grab the consume

December 30, 2022
Establishing Your Annual Marketing Plan

Marketing is an ongoing project, but segmenting your efforts into campaigns, annual goals,

January 22, 2021
Facebook Small Business Strategies

Small business owners often have a love – hate relationship with Facebook. Often the

September 16, 2019
Giving Back The New School Way

As restaurants and bars across Michigan closed last week due to the COVID-19 pandemic, one

March 20, 2020
Google Calendar – Six Productivity Hacks

Keeping a Google Calendar that is clean, efficient, and productive doesn’t come stan

January 8, 2022
How To Get More Followers On Instagram

Are you struggling to gain followers on Instagram? With over 1 billion monthly active user

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