Dirk Stone Real Estate – Grand Haven

Dirk Stone and his team of Real Estate Experts have been working with New School for several years to push the needle on marketing and advertising in the Muskegon and Grand Haven area. 

Marketing Needs


Dirk and his team wanted to stand out in a market flooded with Real Estate Agents. While referrals continue to be an incredible source of leads for Dirk and his team, they came to New School seeking help with their digital footprint. A challenge we were happy to help them with.
● Outdated Branding
● Cumbersome Website
● Lacking Video Content
● Small digital footprint overall
● Little consistency across all marketing efforts


When Dirk first came to us, it was clear that his branding, website, and social media accounts were in need of an overhaul. It was also apparent that advertising, on-going SEO, and video production would be an important part of our strategy moving forward to increase listings and help the team meet/exceed their goals.
● Updated Branding
● Overhauled Website

Marketing Solutions


The strategy we put in place for Dirk and his team was robust and very intentional. We started by overhauling his branding, and then overhauling his website to make it more streamlined, optimized mobile and for SEO, and upgrade the o. We also put extensive resources into his social media experience. Promoting more engagement and growing his channels. Social media is a great place to capture attention for new clients and past clients
who might be ready to sell again soon. Another large part of our strategy focused on video production. We devised a monthly strategy to share expert market analysis from Dirk and his team, as well as community spotlights where we show off businesses and attractions in the communities that Dirk and his team serve here in West Michigan. Advertising on social, Google, and OTT have also played a large part of our overall strategy. We also employed a robust email marketing campaign for Dirk as well. All together, we work
with Dirk on a monthly basis to make sure his marketing is firing on all cylinders.
● Develop a new a streamlined website
● Mobile-friendly responsive design
● Create call to actions
● Focus on user experience
● Give direction to social media efforts
● Provide consistency and a voice for email marketing


With a rock-solid strategy in-place, we have been able to provide serious results for Dirk and his team. Over the past three years, our efforts have help grow Dirks business year over year.
● Fully Overhauled Website
● New Branding
● SEO Fundamentals & On-going SEO Development
● On-going Video Production
● Direct Mail Campaign
● Provide consistency across all marketing channels
● Google Ad Campaign
● Frequent Graphic Design Work

The Results


Since starting with Dirk and his team. We have been challenged with COVID-19 and an up/down Real Estate market that has limited inventory. However, through our marketing and advertising efforts and the immense passion of Dirk and his team of real estate professionals we have achieved amazing results and continue to push the needle.


Increase in social media engaement 


Open rate for email marketing


New followers per week


Increase in social media engagement year over year 


Increase in organic search traffic


New listings created yearly through marketing efforts

Say What?

“The team at New School works with me to help me amplify my brand out in the consumer marketplace. As my marketing agency, New School oversees video production, social media, and digital marketing to ensure that we are top of mind to home buyers/sellers. More important to me, the team at New School are fun,
creative, and always willing to put my needs/wants first. I highly recommend
them for advertising/marketing needs!!”

-Dirk Stone, REALTOR


Our team is ready to support your next web design, video, or marketing project.

New School worked with Dirk Stone and his Team in Grand Haven to develop a new Marketing Strategy.

Dirk Stone Real Estate is available to help you find the home of your dreams in Grand Haven, Spring Lake, or the surrounding Muskegon Area.  Stop by and see how he can help you!