Powerful marketing works like a vehicle: countless moving parts and specialized thingamabobs generating forward momentum, steered by a single entity. When firing on all cylinders, it’s a thing of beauty. A modern miracle. But all too often in marketing, those moving parts aren’t working in unison. Goals aren’t synchronized, campaigns fall short, and the vehicle sputters.
Since our inception, we have always prioritized the fully integrated, collaborative approach. It’s in our culture, our DNA, to ensure the left hand works with the right. As simple as it sounds, breaking down silos and integrating components isn’t an easy task. If it was, every agency on earth would operate as we do. But we’ve put in the time and effort and brainpower to bolt the marketing parts together—paid, earned, and owned media—to create a vehicle with some storytelling horsepower.
With the foundation of a strong brand, we work with our clients to develop eye-catching, strategic advertising campaigns to stand out in paid media, both traditional and digital avenues. Even with the rise of self-publishing and content marketing, paid media remains one of the most powerful ways to raise awareness and reach your audience quickly. Paid works, but it works even better when you combine it with earned and owned.
We validate the brand through earned media, also known as public relations. Building awareness through earned PR is shrewd for any client, but we know that not all media coverage is created equal. In fact, aimless, “anything PR” can inadvertently confuse your audiences and hinder your ability to define a brand. Better is to treat PR efforts as an extension of brand marketing, ensuring that all your headlines align the rest of our integrated—paid, earned and owned—marketing strategy.
Owned media empowers your brand to tell its own story, through your website, social media, blogs, white papers, webinars, mobile apps, infographics and more. We use owned media strategies to connect directly with your customers and prospects, getting granular with messaging to engage every stage of the buyer’s journey.
In the end, no matter your marketing need, our integrated marketing agency will build the right solution mix to accomplish your goals. We look forward to meeting with you and starting our journey together.