“OUTDOOR ADVERTISING DOESN’T WORK” THEY SAY. “IT’S AN OLD SCHOOL WAY TO ADVERTISE” THEY SAY
WE SAY “IT’S ONLY INEFFECTIVE IF IT’S NOT DONE RIGHT.”
And at New School, we do it right. Outdoor Advertising is still as effective as it’s ever been when created with the marketing prowess it deserves. As a matter of fact, outdoor advertising lends itself to more strategic creativity than some other popular mediums. The key is negotiating the best available location and adapting the message to be effective, but concise. Less is more when it comes to outdoor advertising. It takes a skilled copywriter to narrow down a paragraph’s worth of selling points into just a couple of words, but it is doable, and we’ve done it successfully so many times that we’ve lost count. Do you know the secret to being able to tell whether your design will be readable or not? We do.
OPTIONS ARE PLENTY WHEN IT COMES TO BILLBOARDS
There are choices that will affect the success of the design. Is the location bulletin sized, poster-sized, or digital? Is the board a right-hand read or left-hand read? Do you want to incorporate an extension so the design goes outside the borders of the board?
Whatever your message, New School can create powerful designs that are effective and will get your brand noticed outdoors.
New School is happy to discuss your outdoor advertising needs in a free, no-cost evaluation.