Principia Media – Grand Rapids Web Design Case Study

Located in Grand Rapids Michigan, Principia Media asked us to redesign their existing website to better represent their company Brand.  

Marketing Challenge


Principia Media approached us with a website that needed an overhaul.  They wanted to bring their web design up to modern standards in terms of functionality and design. The old Principia website had served its purpose but needed new technology and a new look to showcase how Principia was servicing clients in Grand Rapids.

  • Old Design
  • Minimal CTA’s
  • Interface needed upgrading
  • Difficult to update


Partnering with Principia provided lots of different opportunities to not only improve the design, but to also increase the overall performance of the website. The redesign included the opportunity to develop a new look and feel through new graphics along with a increased level of technical capability.

  • Improved SEO
  • Better Session Time
  • Timeless Design

The Solution

Design Strategy

Prioritize clean design and focused content to drive an increase in traffic and leads.  Using a combination of upgraded website technology for improved navigation and responsiveness, the site will give the users a top level experience. 

  • Website streamlined
  • Quick and responsive design.
  • Clear CTA’s (call to action)
  • Great UX

Website Execution

After initial conversations and strategy development, we worked on the creative process in conjunction with the SEO strategy to execute the planned website.  Over a couple months, with updates and great client conversations, the highly capable website was finished.  The final reveal showcased a completed project meeting and exceeding all expectations.

  • Completely Overhauled Website
  • SEO Basics
  • Optimized Browser
  • Mobile-Friendly

Principia Media

Marketing Results


New School was able to deliver the website that Principia wanted and deserved.  Creating a Web Design that increased the overall look and capability of their primary customer facing digital property.  We worked side by side with the team to integrate all the necessary tools to set the site up for success. 


Fully-Custom Website Redesign


Decrease in bounce rate


Increase in session duration


Increase in pages per session


Our team is ready to support your next web design in Grand Rapids, video, or marketing project.

Partner with Principia Media in Grand Rapids for your Publishing needs.

If you are in the need of publishing support in the Grand Rapids area, stop by and chat with the Principia Team.