Marketing is an ongoing project, but segmenting your efforts into campaigns, annual goals, and smaller chunks helps to keep it manageable - and lets you know if the ROI is worth the expense. As we move forward into 2021, planning for the future is in...
Blogs are everywhere. They’re featured on websites across industries, written about niche interests of all kinds, offer advice and recipes, case studies and step by step instructions… Business gurus tout the importance of having a blog on your company’s site, but what do they really...
MUSKEGON, MI. (December 20th, 2020) – MUSKEGON MARKETING AGENCY GIVES BACK THIS HOLIDAY SEASON New School, an industry leader in marketing and advertising, is choosing to give back in a creative way this holiday season. In an effort to spread holiday cheer and support charities in...
SEO is ever evolving. Changing alongside technology and search algorithms, gurus will swear by certain techniques, only to have them change when Google makes an update or user behavior heads in a new direction. So, while the tactics change from time to time, the principles you need to know – and their value – stay the same.
Sometimes clients ask us why small businesses should partner with an agency rather than handle their content marketing inhouse. While both options may be effective, there are numerous benefits for small businesses who partner with an agency.
NEW SCHOOL and IGNITE Merge Marketing Agencies and Prove that Despite The Times, Good Things Are Still Happening in Downtown Muskegon
MUSKEGON, MI. (August 11th, 2020) – DESPITE THE TIMES, GOOD THINGS ARE STILL HAPPENING IN DOWNTOWN MUSKEGON.
NEW SCHOOL, an industry leader in marketing and advertising, is pleased to announce that IGNITE, a long established leader in branding and marketing in West Michigan, has merged with NEW SCHOOL effective immediately. This merger expands NEW SCHOOL’s marketing capabilities and overall capacity, allowing NEW SCHOOL to give current and future clients more marketing and advertising firepower, at the same affordable rates clients have come to expect.
Did you know that YouTube is the second largest social media platform? Not only that, but it also has become the top “television” network. According to Google, more adults under 49 watch YouTube during prime time hours than any major television network. If you produce quality videos, then you may benefit from trying some of our YouTube small business strategies.
Almost every business or individual working in today’s market has a website. Sadly, a large number of these websites are poorly designed or don’t have engaging content; this is not going to help you stand out or get ahead.
When choosing the best social media platforms for your small business, first consider your ideal audience. Each social media platform appeals to specific types of people. Also, consider your brand voice and your content strategy.
Top ten SEO mistakes
For website developers, and even the businesses that spend thousands on an attractive website, search engine optimization is a key component of growing visibility, web traffic and hopefully new business in an organic way.