Good Website Design Impacts Your Business
Almost every business or individual working in today’s market has a website. Sadly, a large number of these websites are poorly designed or don’t have engaging content; this is not going to help you stand out or get ahead. Most companies don’t realize how good website design impacts your business.
Instagram Small Business Strategies
Many people love scrolling through their Instagram feed to see pictures shared by their friends and favorite influencers. Small businesses also benefit from showcasing their style on Instagram, afterall, you want to meet your ideal customers where they live online. Implementing effective Instagram small business strategies can be challenging for many small brands. We hope these ideas help you get started.
Repurposing Marketing Content
Get more out of your content by repurposing it for different platforms, media, or audiences.
What are Brand Guidelines?
Think about some of the brands you have seen in your lifetime… Apple, McDonald’s, Adidas. You’re instantly reminded of these brands when you see certain colors, fonts, or shapes. This isn’t happenstance, it’s because they adhere to a strong set of brand guidelines.
Think of brand guidelines as a rulebook. They are written so that anyone working with your brand has strict rules to follow, assuring your brand imaging and messaging remain cohesive. A cohesive brand is essential to establishing your company’s professional appearance and telling your story with laser precision.
Types of Content for Small Business
Top 9 “New” Social Media Platforms for Small Businesses
When creating your content strategy, think beyond the most popular mainstream social media platforms. Smaller alternative platforms may be new (to you) options to build your brand especially if you use the 1:30 method to create and repurpose your long-form content.
MUSKEGON MARKETING AGENCY AND ART MUSEUM JOIN FORCES TO RAISE $9.9M
MUSKEGON, MI. (March 22nd, 2021) – MUSKEGON MARKETING AGENCY AND ART MUSEUM JOIN FORCES TO RAISE $9.9M New School, an industry leader in marketing and advertising, joined forces with The Muskegon Museum of Art to develop a one-of-a-kind marketing brochure to help raise $9.9M in Muskegon’s...
Establishing Your Annual Marketing Plan
Marketing is an ongoing project, but segmenting your efforts into campaigns, annual goals, and smaller chunks helps to keep it manageable - and lets you know if the ROI is worth the expense. As we move forward into 2021, planning for the future is in...
The Most Important Things Blogs Can Accomplish
Blogs are everywhere. They’re featured on websites across industries, written about niche interests of all kinds, offer advice and recipes, case studies and step by step instructions… Business gurus tout the importance of having a blog on your company’s site, but what do they really...
MUSKEGON MARKETING AGENCY GIVES BACK THIS HOLIDAY SEASON
MUSKEGON, MI. (December 20th, 2020) – MUSKEGON MARKETING AGENCY GIVES BACK THIS HOLIDAY SEASONNew School, an industry leader in marketing and advertising, is choosing to give back in a creative way this holiday season. In an effort to spread holiday cheer and support charities in...