Techno Coat – Holland, Michigan  

TechnoCoat, a leader in the powder coating industry, approached us with a need for some Web Design to improve their online presence. Their current website did not showcase their expertise and the range of their services. The challenge was developing a website that would be modern, informative, and easy to navigate.

Marketing Needs

Problem

The existing Branding and website were out of date and needed to be refreshed. The website lacked clear calls-to-action, had an outdated design, and did not effectively showcase their range of services.

  • Outdated Web Design
  • Lacking Calls-to-Action
  • Poor User Interface
  • Difficulty Updating Text & Images

Opportunity

The opportunity to partner with TechnoCoat to update their brand and redesign their website was both exciting and challenging. We had to showcase their expertise in the powder coating industry and highlight their range of services, including quick changeovers, logistics support, and exceptional customer service.

  • Improve User Experience
  • Create Strong Calls-to-Action
  • Highlight Range of Services

The Solution

Strategy

Utilize thoughtful web design, streamlined content, and clear calls-to-action to deliver a website that would attract potential customers and showcase TechnoCoat’s expertise.

  • Develop a new website with streamlined content
  • Mobile-friendly responsive design
  • Create clear calls-to-action
  • Excellent user experience

Execution

With a solid strategy in place, we began the creative process, including building the site map, design mockups, copy creation, website development, content formatting and layout, mobile-friendly optimization, SEO fundamentals, and browser optimization.

  • Fully Redesigned Website
  • SEO Fundamentals
  • Browser Optimization
  • Mobile-Friendly Optimization

Marketing Results

Delivery

We were thrilled with the website that New School has designed. The sleek and modern layout perfectly represents the company’s brand, and the user interface is intuitive and user-friendly. The web design team at New School has truly exceeded our expectations and delivered a website that is both visually appealing and highly functional. We are excited to see how the new site will enhance our online presence and help us become better connect with our customers. Overall, we are extremely satisfied with the work that New School has done and would highly recommend their services to others.

34%

Increase in sales opportunities

2,647

Monthly traffic

32%

Bounce Rate (down from 65%

70%

Increase in optimization

3

Currently running 3 shifts

Say What?

Client Feedack

“We are extremely happy with the new website TechnoCoat designed for us. They took the time to understand our business and our needs, and delivered a website that exceeded our expectations. The new website showcases our expertise in the powder coating industry and has already helped us attract new customers. We appreciate their attention to detail, exceptional customer service, and commitment to delivering a quality product. We would definitely recommend TechnoCoat to anyone looking for a professional website design company.”
-TechnoCoat President

READY TO STAND OUT?

Our team is ready to support your next web design, video, or marketing project.

New School is proud to be a marketing partner of Techno-Coat

Their location in Holland Michigan is on of the top Powder Coating facilities in Michigan. The employees focus on maintaining high levels of quality and delivery.  If you are in need of Powder Coating in Michigan, stop by and visit the Techno-Coat team.