EVEN THOUGH THE WAY WE WATCH TELEVISION HAS CHANGED, THE IMPACT THAT ADVERTISEMENTS HAVE ON US HASN’T.
TELEVISION ADVERTISING IS ONE OF, IF NOT THE BEST, MEDIUMS FOR BEING ABLE TO PLAY OFF OUR EMOTIONS.
To evoke an emotion is one of the most sought-after goals of any advertising campaign regardless of medium. Television has always, and remains so, one of the best avenues for doing that. The fact that it directly hits on two of the five senses (sight and sound) and can indirectly hit the other three (taste, touch, and smell), gives television advertising an uncanny ability to persuade people’s purchasing decisions.
Not only that, but television advertising tends to stick with us. Think about your favorite TV ads. Some of them even span all the way back to when you were a kid probably.
THE PROBLEM IS, YOU HAVE TO BE ABLE TO COME UP WITH THE GOOD STUFF THAT EVOKES THOSE EMOTIONS – AND GET IT IN FRONT OF THE RIGHT VIEWERS.
That’s where New School comes in. With the capabilities to produce full-blown television ads in-house, the results are powerful and don’t break the bank.
Whether you’re running ads on local affiliates or national streaming services, New School has the media connections to assure you’re getting out in front of the right audience and that your spend is being distributed the smartest way possible.
New School is happy to discuss your television advertising needs in a free, no-cost evaluation.