College Planning Advisors – Grand Haven Michigan
Our client was looking for a new way to get in front of parents and students who need help preparing for college and the financial burden that comes with it.
The Challenge
Problem
When COVID-19 reared its head in 2019, Tony found himself in a tough spot. His local printer had closed their doors and his sales funnel of sending mailers to families and running in-person workshops ceased to exist in a moment’s notice.
Tony was up a creek without a paddle, and so were many students and parents who needed college planning advice.
- No mailers
- In-person events shut down
- No way to effectively advertise his services
Opportunity
When Tony first came to us, it was clear that he had an incredible business that helps 100’s of families navigate college planning each year. However, it was time to take a “New School” approach to this fairly old business model.
After collaborating with Tony to better understand his business and how he operates. We developed a digital advertising strategy to reach the same clientele his mailers were reaching and more.
- Specific geography
- Detailed demographics
- Campaign optimization
- Analyzing data
Marketing Solution
Strategy
The strategy we put into place for Tony and his team was devised to make sure he wasn’t dependent on a print house or the USPS moving forward. Mailers still have their place in marketing. However, for Tony’s sales funnel, this was an outdated (and expensive) approach.
After working with Tony and his team for several days, we developed a strategy that incorporated digital advertising, professional copywriting, graphic design, and video production. When you put it all together we had a winning ad campaign that appeals to parents of high school aged students.
- Develop a new a streamlined website
- Mobile-friendly responsive design
- Create call to actions
- Focus on user experience
- Give direction to social media efforts
- Provide consistency and a voice for email marketing
Execution
With a rock-solid advertising strategy in-place, we have been able to provide serious results for Tony and his team. The secret sauce for New School is to follow the data, and optimize daily, weekly and monthly.
- Engaging ads
- Powerful ad copy
- Strategic planning
- Collaboration
Marketing Results
Delivery
In the first year of working with Tony, we were able to double his sales and cut his marketing budget in half. In year two, we were able to do it again. Since we started working with Tony and his team, we have run campaigns for more than 60 other college planning advisors throughout the United States. Bringing them all similar results.
100%
25%
60%
30%
Say What?
Client Feedack
“Before taking the New School marketing approach, we were at a stand still due to covid. This new approach has not only allowed us to continue moving forward with business digitally, but we are getting a much better ROI!”
-CPA Owner
READY TO STAND OUT?
Our team is ready to support your next web design, video, or marketing project.
New School Partners with CPA
New School sees CPA as a key business partner and recommends their services for families that have children preparing for College! Reach out and talk to them, they are specialist in the College Planning arena.