SEO Services

SEO Services: SEO Strategies for Brands

Welcome to our world-class SEO Services! At our agency, we believe in the power of effective Search Engine Optimization (SEO) in propelling businesses to new heights. 

We provide personalized solutions for your business, focusing on Local SEO and global SEO to meet your specific needs. Our experienced team uses advanced technology and data-driven strategies to help your business gain the recognition it deserves.

New School is always available, so reach out and discuss your needs with us.  We would love to see how we can partner with you.



Dreaming of soaring success for your company? We’ve got your back!

Our team wants to make sure all of our potential clients are up to date with the most recent SEO practices and information.  Take some time to read through some of the important content below and see if there is anything we can help you with.  We are always available to help.

Local SEO vs SEO

You might be wondering, what’s the difference between Local SEO and general SEO? The answer lies in their focus areas. Local SEO focuses on improving your website’s visibility and ranking on search engines for people in your local area. General SEO, on the other hand, focuses on reaching a broad, global audience.

SEO is essential for companies looking to extend their reach across different regions and countries. If you’re a local business, focus on Local SEO to improve visibility among customers in your area.

 

Detailed Local SEO Services

We maximize Local SEO by using a strategic approach. This approach includes utilizing Google My Business, creating localized website content, listing on local online directories, and managing online reviews. Here’s a look at how we utilize each of these to boost your local online presence:

Google My Business

Google My Business (GMB) is a critical tool for any local business seeking to increase their local search visibility. We improve your GMB profile with important business details, attractive pictures, opening hours, and more. This can greatly increase your visibility on Google’s Local Pack, Local Finder, Google Maps, and overall organic rankings.

Localized Website Content

Localized content refers to crafting your website’s content to reflect the local customers’ needs and interests. Our content team excels in creating geo-specific content that resonates with your local audience.

We can assist you in enhancing your website’s appeal to both your audience and search engines. You can achieve this by adding your local address, phone number, and operating hours. Additionally, we can create locally relevant blogs and landing pages to further optimize your website.

Local Online Directories

Listing your business on reputable local online directories can be a powerful way to boost your local SEO. These directories work like modern-day Yellow Pages, providing potential customers with your business’s name, address, phone number, and more. We accurately list your business on popular directories and niche-specific platforms to help improve your digital footprint.

Online Reviews

Online reviews have a significant impact on your business’s reputation and your local search rankings. Studies show that 88% of consumers trust online reviews as much as personal recommendations. We help you strategize and manage a consistent review acquisition plan. We help you respond to good and bad reviews in a way that shows your dedication to making customers happy.

Local SEO – Your Local Growth Catalyst

Local SEO is much more than a digital marketing strategy; it’s your business’s ticket to significant local growth. Local search engine optimization helps businesses increase their visibility to potential customers in their area. This is especially beneficial when these customers are searching for local solutions.

Local search helps businesses in specific areas increase their visibility, attract more customers, and grow. It is beneficial for retail shops, restaurants, and professional services.

Contact us today to see how we can improve your business’s local search presence and convert online searches into real customers.

Benefits of Local SEO

We craft our Local SEO strategies to provide several tangible benefits to your business. Here’s a deeper look into the advantages you stand to gain:

Increased Visibility

The internet is a vast space and getting your business noticed can feel like a daunting task. However, by focusing on Local SEO Services, you are essentially competing within a smaller, more defined space. You’re targeting potential customers in your immediate locality, allowing for a more focused approach.

Our plan helps you be more visible online by customizing your online presence to attract customers in your local area. This can reduce competition, making your business more easily found by those who matter most—your local customers.

Boosted Traffic

It’s not just about seeing; it’s about the right people seeing at the right time. Our Local search services ensure that potential customers see your business when they search for what you offer. The local rankings of your business listing is one of the most important areas for increased traffic and leads

We can help you attract more customers to your business. We will do this by improving your online content and listings. Our focus will be on highlighting your local importance. This strategy can lead to a significant uptick in website visits, foot traffic, phone calls, and ultimately, sales.

Improved Relevance

General marketing strategies can often feel impersonal, potentially driving away potential customers. With Local SEO, your marketing efforts are highly targeted towards your local customer base, making them significantly more relevant. We ensure that your business pops up for customers when they’re actively looking for local solutions.

Being local makes you more important to your audience. This increases the likelihood that they will choose your business over a competitor that is not local.

Enhanced ROI

Perhaps one of the most attractive benefits of Local SEO is its potential for a higher return on investment. By focusing on local marketing, you increase visibility to the right audience, not just increasing visibility overall.

This targeted approach generally results in more quality leads who are already interested in what you have to offer. Higher-quality leads can lead to better conversion rates, meaning more of your website visitors convert into customers. This efficient conversion process can significantly enhance your ROI, making Local SEO a cost-effective strategy for business growth.

Key SEO Aspects: Technical, Content, Backlinks

Our talented Agency takes a comprehensive approach to optimize your website, covering all areas for the best results. Our comprehensive strategy covers three main aspects of SEO: Technical, Content, and Backlinks.

Technical Focus

Technical SEO involves a series of backend optimizations to help search engine spiders crawl and index your website more effectively. In a world where microseconds count, improving your site speed can dramatically enhance user experience and your site’s ranking. We also optimize for mobile-friendliness to cater to the increasing majority of users accessing the web via smartphones.

Mobile search has become the main location for finding any business online. We ensure that we properly build your web pages for mobile devices and guarantee that we will find your business.

We ensure that your visitors can browse securely with HTTPS protocols. Additionally, we provide search engines with more information about your website through structured data.

Our team focuses on technical aspects. These aspects include XML sitemaps and URL structure. The goal is to make your website easily accessible and user-friendly. Each technical tweak, though unseen by the average user, helps form a strong SEO foundation that search engines appreciate.

Content Strategy

The saying “Content is King” stands true in the realm of SEO. High-quality, relevant, and informative content plays a crucial role in attracting and retaining your audience. Our skilled content creators make engaging content that appeals to both your audience and search engines.

We improve your content by researching keywords and using SEO techniques to match what your audience is searching for. To ensure that your content appears in correct Google searches, you need to focus on keyword research. We make sure your content is interesting, useful, and follows current search trends. We cover various formats like blogs, articles, videos, and infographics.

Backlinks

Backlinks, or inbound links, act as the digital world’s word-of-mouth recommendations. They’re essential signals to search engines that your website offers valuable content worthy of citation. Having more good backlinks from trusted sources can increase your website’s authority and rankings on search engines.

Our team focuses on executing effective link-building strategies to garner high-quality backlinks for your website. We gain trust from other websites through various methods. These methods include guest blogging, creating high-quality content, fixing broken links, and more.

We focus on quality, not quantity. One good backlink from a reputable site is more important than many links from low-quality sources.

We use these three factors to make a comprehensive SEO services plan. This plan will enhance your online presence, attract your desired audience, and promote the growth of your business.

SEO and Your Overall Marketing Strategy

SEO isn’t just a standalone tactic; it’s an integral piece of your broader marketing strategy. More people using search engines means having a good SEO plan can really help your business grow and succeed.

Bridging the Gap between Your Business and Customers

In the digital world, search engine optimization acts as a bridge connecting your business to potential customers. SEO services enables people searching for what you offer to see your website. Without SEO, you risk becoming invisible in the online world, no matter how excellent your offerings may be. By adding SEO into your marketing strategy, you guarantee that your business discovers, reaches, and remains relevant.

Enhancing Brand Awareness and Credibility

A well-executed SEO strategy can also significantly enhance your brand awareness and credibility. Ranking high on search engine results pages (SERPs) exposes your brand to a larger audience and instills a sense of trust. Users often associate high search engine rankings with credibility, making SEO a powerful tool for building your brand’s reputation online.

Supporting Other Marketing Efforts

SEO also complements and boosts your other marketing efforts. Content marketing and our SEO services have a close connection. Your content requires SEO to be visible, and SEO relies on content to improve website rankings. SEO boosts the outcomes of your social media, email, and PPC efforts by bringing more natural traffic to your content.

Providing Valuable Insights

SEO doesn’t just improve your online visibility—it also provides valuable insights into your customers’ behavior. Analyze keywords to understand customer searches and language. Use this information to customize your offerings and content.

SEO analytics can provide valuable insights about your audience, their preferences, and online behavior. You can use these insights to effectively plan your marketing strategy.

SEO is important for connecting with customers, building brand credibility, improving marketing, and gaining insights. Including search engine optimization into your overall marketing strategy positions your business for sustainable growth in the digital age. As a SEO agency, focus on improving your search engine rankings and integrating strategies with your overall marketing goals.

Let our team help you navigate the complexities of SEO and Local SEO. A good SEO strategy is not a one-size-fits-all approach. It is a personalized plan that suits the specific needs of your business.

Let’s work together to help your business reach new heights. Contact us today for a consultation!

Start your SEO journey today!

There is no time like the present to start your path towards consistent leads and business growth.  Our Marketing team is standing by to help with any SEO Services you need.  



Dreaming of soaring success for your company? We’ve got your back!

4 Reasons to go with Digital Marketing

In today’s technological age, digital marketing agencies offer many benefits to busines

April 21, 2020
7 Tips for Using LinkedIn to Promote Your Small Business in Muskegon

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March 29, 2023
Advertising without Cookies

Digital advertising without Cookies is the new normal. In April 2021, in an effort to incr

October 7, 2021
Best Social Media Platforms for Small Business

When choosing the best social media platforms for your small business, first consider your

June 1, 2020
Branding & Rebranding… When is it the Right Time?

Hey there, business rockstars of West Michigan! If you want to make your business grow, we

August 1, 2023
Color Psychology In Marketing

When it comes to marketing, color is one of the most important factors to grab the consume

December 30, 2022
Establishing Your Annual Marketing Plan

Marketing is an ongoing project, but segmenting your efforts into campaigns, annual goals,

January 22, 2021
Facebook Small Business Strategies

Small business owners often have a love – hate relationship with Facebook. Often the

September 16, 2019
Giving Back The New School Way

As restaurants and bars across Michigan closed last week due to the COVID-19 pandemic, one

March 20, 2020
Google Calendar – Six Productivity Hacks

Keeping a Google Calendar that is clean, efficient, and productive doesn’t come stan

January 8, 2022
How To Get More Followers On Instagram

Are you struggling to gain followers on Instagram? With over 1 billion monthly active user

December 10, 2022

SEO Services

SEO Services: SEO Strategies for Brands

Welcome to our world-class SEO Services! At our agency, we believe in the power of effective Search Engine Optimization (SEO) in propelling businesses to new heights. 

We provide personalized solutions for your business, focusing on Local SEO and global SEO to meet your specific needs. Our experienced team uses advanced technology and data-driven strategies to help your business gain the recognition it deserves.

New School is always available, so reach out and discuss your needs with us.  We would love to see how we can partner with you.



Dreaming of soaring success for your company? We’ve got your back!

Our team wants to make sure all of our potential clients are up to date with the most recent SEO practices and information.  Take some time to read through some of the important content below and see if there is anything we can help you with.  We are always available to help.

Local SEO vs SEO

You might be wondering, what’s the difference between Local SEO and general SEO? The answer lies in their focus areas. Local SEO focuses on improving your website’s visibility and ranking on search engines for people in your local area. General SEO, on the other hand, focuses on reaching a broad, global audience.

SEO is essential for companies looking to extend their reach across different regions and countries. If you’re a local business, focus on Local SEO to improve visibility among customers in your area.

Detailed Local SEO Services

We maximize Local SEO by using a strategic approach. This approach includes utilizing Google My Business, creating localized website content, listing on local online directories, and managing online reviews. Here’s a look at how we utilize each of these to boost your local online presence:

Google My Business

Google My Business (GMB) is a critical tool for any local business seeking to increase their local search visibility. We improve your GMB profile with important business details, attractive pictures, opening hours, and more. This can greatly increase your visibility on Google’s Local Pack, Local Finder, Google Maps, and overall organic rankings.

Localized Website Content

Localized content refers to crafting your website’s content to reflect the local customers’ needs and interests. Our content team excels in creating geo-specific content that resonates with your local audience.

We can assist you in enhancing your website’s appeal to both your audience and search engines. You can achieve this by adding your local address, phone number, and operating hours. Additionally, we can create locally relevant blogs and landing pages to further optimize your website.

Local Online Directories

Listing your business on reputable local online directories can be a powerful way to boost your local SEO. These directories work like modern-day Yellow Pages, providing potential customers with your business’s name, address, phone number, and more. We accurately list your business on popular directories and niche-specific platforms to help improve your digital footprint.

Online Reviews

Online reviews have a significant impact on your business’s reputation and your local search rankings. Studies show that 88% of consumers trust online reviews as much as personal recommendations. We help you strategize and manage a consistent review acquisition plan. We help you respond to good and bad reviews in a way that shows your dedication to making customers happy.

Local SEO – Your Local Growth Catalyst

Local SEO is much more than a digital marketing strategy; it’s your business’s ticket to significant local growth. Local search engine optimization helps businesses increase their visibility to potential customers in their area. This is especially beneficial when these customers are searching for local solutions.

Local search helps businesses in specific areas increase their visibility, attract more customers, and grow. It is beneficial for retail shops, restaurants, and professional services.

Contact us today to see how we can improve your business’s local search presence and convert online searches into real customers.

Benefits of Local SEO

We craft our Local SEO strategies to provide several tangible benefits to your business. Here’s a deeper look into the advantages you stand to gain:

Increased Visibility

The internet is a vast space and getting your business noticed can feel like a daunting task. However, by focusing on Local SEO Services, you are essentially competing within a smaller, more defined space. You’re targeting potential customers in your immediate locality, allowing for a more focused approach.

Our plan helps you be more visible online by customizing your online presence to attract customers in your local area. This can reduce competition, making your business more easily found by those who matter most—your local customers.

Boosted Traffic

It’s not just about seeing; it’s about the right people seeing at the right time. Our Local search services ensure that potential customers see your business when they search for what you offer. The local rankings of your business listing is one of the most important areas for increased traffic and leads

We can help you attract more customers to your business. We will do this by improving your online content and listings. Our focus will be on highlighting your local importance. This strategy can lead to a significant uptick in website visits, foot traffic, phone calls, and ultimately, sales.

Improved Relevance

General marketing strategies can often feel impersonal, potentially driving away potential customers. With Local SEO, your marketing efforts are highly targeted towards your local customer base, making them significantly more relevant. We ensure that your business pops up for customers when they’re actively looking for local solutions.

Being local makes you more important to your audience. This increases the likelihood that they will choose your business over a competitor that is not local.

Enhanced ROI

Perhaps one of the most attractive benefits of Local SEO is its potential for a higher return on investment. By focusing on local marketing, you increase visibility to the right audience, not just increasing visibility overall.

This targeted approach generally results in more quality leads who are already interested in what you have to offer. Higher-quality leads can lead to better conversion rates, meaning more of your website visitors convert into customers. This efficient conversion process can significantly enhance your ROI, making Local SEO a cost-effective strategy for business growth.

Key SEO Aspects: Technical, Content, Backlinks

Our talented Agency takes a comprehensive approach to optimize your website, covering all areas for the best results. Our comprehensive strategy covers three main aspects of SEO: Technical, Content, and Backlinks.

Technical Focus

Technical SEO involves a series of backend optimizations to help search engine spiders crawl and index your website more effectively. In a world where microseconds count, improving your site speed can dramatically enhance user experience and your site’s ranking. We also optimize for mobile-friendliness to cater to the increasing majority of users accessing the web via smartphones.

Mobile search has become the main location for finding any business online. We ensure that we properly build your web pages for mobile devices and guarantee that we will find your business.

We ensure that your visitors can browse securely with HTTPS protocols. Additionally, we provide search engines with more information about your website through structured data.

Our team focuses on technical aspects. These aspects include XML sitemaps and URL structure. The goal is to make your website easily accessible and user-friendly. Each technical tweak, though unseen by the average user, helps form a strong SEO foundation that search engines appreciate.

Content Strategy

The saying “Content is King” stands true in the realm of SEO. High-quality, relevant, and informative content plays a crucial role in attracting and retaining your audience. Our skilled content creators make engaging content that appeals to both your audience and search engines.

We improve your content by researching keywords and using SEO techniques to match what your audience is searching for. To ensure that your content appears in correct Google searches, you need to focus on keyword research. We make sure your content is interesting, useful, and follows current search trends. We cover various formats like blogs, articles, videos, and infographics.

Backlinks

Backlinks, or inbound links, act as the digital world’s word-of-mouth recommendations. They’re essential signals to search engines that your website offers valuable content worthy of citation. Having more good backlinks from trusted sources can increase your website’s authority and rankings on search engines.

Our team focuses on executing effective link-building strategies to garner high-quality backlinks for your website. We gain trust from other websites through various methods. These methods include guest blogging, creating high-quality content, fixing broken links, and more.

We focus on quality, not quantity. One good backlink from a reputable site is more important than many links from low-quality sources.

We use these three factors to make a comprehensive SEO services plan. This plan will enhance your online presence, attract your desired audience, and promote the growth of your business.

SEO and Your Overall Marketing Strategy

SEO isn’t just a standalone tactic; it’s an integral piece of your broader marketing strategy. More people using search engines means having a good SEO plan can really help your business grow and succeed.

Bridging the Gap between Your Business and Customers

In the digital world, search engine optimization acts as a bridge connecting your business to potential customers. SEO services enables people searching for what you offer to see your website. Without SEO, you risk becoming invisible in the online world, no matter how excellent your offerings may be. By adding SEO into your marketing strategy, you guarantee that your business discovers, reaches, and remains relevant.

Enhancing Brand Awareness and Credibility

A well-executed SEO strategy can also significantly enhance your brand awareness and credibility. Ranking high on search engine results pages (SERPs) exposes your brand to a larger audience and instills a sense of trust. Users often associate high search engine rankings with credibility, making SEO a powerful tool for building your brand’s reputation online.

Supporting Other Marketing Efforts

SEO also complements and boosts your other marketing efforts. Content marketing and our SEO services have a close connection. Your content requires SEO to be visible, and SEO relies on content to improve website rankings. SEO boosts the outcomes of your social media, email, and PPC efforts by bringing more natural traffic to your content.

Providing Valuable Insights

SEO doesn’t just improve your online visibility—it also provides valuable insights into your customers’ behavior. Analyze keywords to understand customer searches and language. Use this information to customize your offerings and content.

SEO analytics can provide valuable insights about your audience, their preferences, and online behavior. You can use these insights to effectively plan your marketing strategy.

SEO is important for connecting with customers, building brand credibility, improving marketing, and gaining insights. Including search engine optimization into your overall marketing strategy positions your business for sustainable growth in the digital age. As a SEO agency, focus on improving your search engine rankings and integrating strategies with your overall marketing goals.

Let our team help you navigate the complexities of SEO and Local SEO. A good SEO strategy is not a one-size-fits-all approach. It is a personalized plan that suits the specific needs of your business.

Let’s work together to help your business reach new heights. Contact us today for a consultation!

Start your SEO journey today!

There is no time like the present to start your path towards consistent leads and business growth.  Our Marketing team is standing by to help with any SEO Services you need.  

Dreaming of soaring success for your company? We’ve got your back!

4 Reasons to go with Digital Marketing

In today’s technological age, digital marketing agencies offer many benefits to busines

April 21, 2020
7 Tips for Using LinkedIn to Promote Your Small Business in Muskegon

If you own a small business in Muskegon, Michigan, you know how important it is to get you

March 29, 2023
Advertising without Cookies

Digital advertising without Cookies is the new normal. In April 2021, in an effort to incr

October 7, 2021
Best Social Media Platforms for Small Business

When choosing the best social media platforms for your small business, first consider your

June 1, 2020
Branding & Rebranding… When is it the Right Time?

Hey there, business rockstars of West Michigan! If you want to make your business grow, we

August 1, 2023
Color Psychology In Marketing

When it comes to marketing, color is one of the most important factors to grab the consume

December 30, 2022
Establishing Your Annual Marketing Plan

Marketing is an ongoing project, but segmenting your efforts into campaigns, annual goals,

January 22, 2021
Facebook Small Business Strategies

Small business owners often have a love – hate relationship with Facebook. Often the

September 16, 2019
Giving Back The New School Way

As restaurants and bars across Michigan closed last week due to the COVID-19 pandemic, one

March 20, 2020
Google Calendar – Six Productivity Hacks

Keeping a Google Calendar that is clean, efficient, and productive doesn’t come stan

January 8, 2022
How To Get More Followers On Instagram

Are you struggling to gain followers on Instagram? With over 1 billion monthly active user

December 10, 2022

READY TO STAND OUT?

Our team is ready to support your next web design, video, or marketing project.