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S…E…OHHHH YEAH.

 

WHO GET’S EXCITED ABOUT MAKING WEBSITES ADHERE TO STRICT RULES AND REGULATIONS? NEW SCHOOL, THAT’S WHO.

So what exactly is SEO? SEO (Search Engine Optimization) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

It can be broken down into three essential sectors. We’ll refer to them as the “Back & Forth”, the “Words, Words, Words”, and the “Technical Stuff”.

SECTOR 1: “THE BACK AND FORTH”

This sector focuses on linking, referring, and having experts speak on your behalf. Link building refers to the efforts which earn one-way hyperlinks (backlinks) from other reputable websites to your site. Referring domains are the domains that the backlinks come from. Last, but not least, is Digital PR. This is a strategy to create and foster relationships with online content creators and journalists in hopes of them making mention of your website in their work to position your brand as an industry leader.

Your goal with these three things is really to show value and work towards becoming a thought leader in your industry and developing link-worthy content and web tools that others in your industry would find useful.

SECTOR 2: “WORDS, WORDS, WORDS”

This sector focuses on content. This is where you portray that you are a leader within your industry.  What do you use to get people to think that? Words. Lots and lots of authoritative words.

Pro Tip: make sure to establish a content calendar so you have a schedule of when to post relevant blog material. Blogs are a great way to add more authoritative content to your website which will increase your chances of being found online. Try to make at least one relevant blog post per week.

Click to learn more about New School’s Content Marketing capabilities.

SECTOR 3: “THE TECHNICAL STUFF”

The third sector, in a nutshell, will help you ensure your website has everything it needs to rank well on the large search engines, outside of the content alone. Not only does this include optimizing your title tags and meta descriptions, but also acceptable website structure, internal linking, and proper rendering & indexability… like we said, “The Technical Stuff”. When properly established, “the technical stuff” revolves around the ability of large search engines to properly crawl and understand your website.

So, is it easy? No. But rest assured, we can help. Enter your website and New School will run a free website audit to see how you fare in the world of SEO.

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