Affirmations Detroit – Ferndale Michigan
Affirmations partnered with New School for their Web Design needs. Affirmations is a LGBTQ+ community center servicing the Greater Detroit Area. Services are a wide rage of support groups, health services, learning labs, community events, and other educational services. Receiving funding from the community, Affirmations is able to provide essential life saving services to over 30,000 active members.
Marketing Challenge
Problem
Our client approached us with a significant challenge: to revive a significantly antiquated website that urgently required an upgrade. The aim was not just a minor facelift, but an entire transformation to a vibrant, engaging, and, most importantly, user-friendly online platform. The former Affirmations website was far from being intuitive and was cluttered with excessive, non-essential information that didn’t enhance the member’s experience.
- Dated Web Design
- Missing Calls-to-Action (CTA)
- User Interface issues
- Difficult to Update
Opportunity
The prospect of collaborating with Affirmations to revamp their dated website was both thrilling and formidable. The web design project demanded the creation of numerous tailor-made features and visuals, encompassing a comprehensive and intricate scope. Despite these complexities, our team embraced the opportunity with enthusiasm and eagerness.
- Improve SEO
- Better Session Time
- Custom Login
- Add LIVE Chat
The Solution
Design Strategy
Employ strategic web design, intuitive navigation, and concise content to craft a website that Affirmations can leverage to engage and attract more individuals seeking mentoring, LBGTQ+ health solutions and beyond.
- Develop clean Web Design
- Mobile-friendly Website design.
- Create CTA’s (call to actions)
- Improved user experience
Website Execution
Armed with a robust Web Design strategy, we initiated the creative process, which encompassed the construction of the site map, creation of design prototypes, crafting of copy, website development, content structuring and layout design, optimization for mobile devices, foundational SEO implementation, and browser compatibility improvements.
- Completely Overhauled Website
- SEO Basics
- Optimized Web Design Browser
- Optimization for Mobile
Marketing Results
30%
25%
100%
20%
Say What?
New School Thoughts
“As a team, we are simply honored and excited to work with Affirmations on this project. The health services that they provide and the overall amazing organization that they are, made them a perfect fit for us as a Marketing agency. We appreciate everything that they do for the Detroit Michigan area and beyond. This was a project that we could all get in support of.”
– Jason – New School Operations Director
READY TO STAND OUT?
Our team is ready to support your next web design, video, or marketing project.
New School is glad to have partnered with Affirmations for Web Design in the Detroit Michigan area.
Affirmations location in Detroit is an amazing space providing needed health services for many in the Community. Drop in to their Ferndale location and say hello!