Belasco Electric – Muskegon Web Design Case Study

Belasco Electric provides service in the greater Muskegon area.  Belasco’s website was dated and needed a refresh for their customers and an upgrade in overall performance.  New School was excited to partner with Belasco for the new Web Design

Marketing Challenge

Problem

The client approached us, burdened with an extremely antiquated website that desperately required some tender loving care (TLC). Their ambition was to completely transform their website, infusing it with an essence that’s lively, entertaining, and most importantly, practical. The previous iteration of the website presented numerous challenges, such as tough navigation and an overload of irrelevant information that failed to serve the needs of its members.

  • Old-Fashioned Aesthetics
  • Deficient Prompts
  • Substandard User Experience
  • Challenges in Modifying Text & Visuals

Opportunity

Collaborating with Belasco Electric to revitalize their time-worn website was an exhilarating yet challenging venture. The project entailed the development of numerous bespoke features and visuals, making the scope vast and filled with intricate demands. Nevertheless, our team eagerly seized the opportunity to embark on this endeavor.

  • Enhanced Search Engine Optimization
  • Extended User Session Durations
  • Best UX Practices

The Solution

Design Strategy

Implement intelligent web design, intuitive navigation, and well-organized content to create a website for Belasco Electric that will draw in and engage more individuals seeking budget-friendly local options for banking and beyond.

  • Construct a sleek and streamlined website
  • Adopt a design that’s responsive on mobile devices
  • Incorporate engaging calls to action
  • Ensure a top-notch user experience

Website Execution

Armed with a robust strategy, we commenced the artistic process. This included the construction of the site map, creation of design mockups, writing of copy, development of the website, formatting and laying out content, optimization for mobile devices, incorporation of SEO essentials, and enhancement for browser compatibility.

  • Completely Revamped Website
  • Essential SEO
  • Browser Compatibility
  • Optimization for Mobile Devices

Seeing is believing. Use the slider below to see the before and after transformation…

 

Belasco Electric Website Before Belasco Electric Website After

Marketing Results

Delivery

We successfully launched a completely reimagined website equipped with multiple capabilities, promotional pages, customized dropdowns, and integrated social feeds. Collaborating closely with the Belasco team, we brought to fruition the site they envisioned. Anything they could conceive, our team was adept at materializing.  The transformation was not merely a cosmetic upgrade; we provided Belasco with a highly functional site that will provide a growth platform for them in the years to come. 

100%

Fully-Custom Website Redesign

35%

Decrease in bounce rate

40%

Increase in session duration

20%

Increase in pages per session

Web Design That Drives Results

READY TO STAND OUT?

Our team is ready to support your next Muskegon web design, video, or marketing project.

New School proudly worked with Belasco Electric in Muskegon, Michigan.

Give Belasco a call or stop by to talk with the team if you are in the need of some Electrical help.  Residential or Commercial, they can give you a hand!