Bold Furniture – Muskegon Michigan

Bold Furniture is a contract furniture manufacturer in the Muskegon Michigan area.  Bold’s website was old and had performance issues that was impacting their overall brand as it faced their customer.  New School Marketing partnered with the Bold team to refresh and increase the overall performance of their website. 

Marketing Challenge


Bold furniture in Muskegon Michigan asked us to take a look at their current website.  The site was at a point where they were no longer able to update it with their new content and features had began to fail.  The plan was to rebuild a new site with the latest technology while adding the newest content and market strategy they were focusing on.  There were numerous issues and challenges that needed to be addressed to raise the level of appearance to their national audience.

  • Outdated Aesthetics
  • Failing features
  • Poor User Experience
  • Challenges in Updating Text & Visuals


Working and partnering with Bold allowed the opportunity for a clean slate to showcase their brand and products.  New content, new market strategy, and new visuals allowed our marketing team to revitalize the brand along with their launch of a new showroom in Chicago.  Our team was able to grab the opportunity and create a stunning website with all the necessary sophistication that is needed for the contract furniture industry.

  • Improved (SEO) Search Engine Optimization
  • Extended User Sessions and User Experience
  • Industry proven UX Practices

The Solution

Design Strategy

Implement a web design with updated and organized content, clean navigation, and focused branding to drive traffic to the new Bold website.  Intuitive web site technology will showcase the products and services for Bold as they focus on expanding their national footprint in the contract furniture industry.

  • Website with streamlined functionality
  • Responsive mobile design for visitors
  • (CTA’s) Clear calls to action
  • Improved user experience

Website Execution

Starting with an updated site map, new graphic design, SEO focused copy, and an updated marketing strategy, the design team embarked on the process to meet and exceed all the goals for Bold Furniture.  Incorporating all of the essentials that are necessary to drive business growth for the Muskegon based brand, the new website checks all of the boxes needed.

  • Brand new Website tech
  • Key SEO copy
  • Compatible with all browsers
  • Speed and responsiveness for Mobile and Desktop
Bold Furniture Muskegon

Marketing Results


Not just an aesthetic improvement, the website completely changes how the customers interact with the Brand.  Partnering directly with the Bold team, our designers brought the needed improvements and transformation to the site as was scoped out.  The new capabilities, Call to actions, product categories, and overall content organization will ensure engagement and growth for the Bold brand for the foreseeable future.


Fully-Custom Website Redesign


Decrease in bounce rate


Increase in session duration


Increase in pages per session


Our team is ready to support your next web design, video, or marketing project.

New School is a proud Marketing partner  with Bold Furniture in Muskegon, Michigan.

Reach out to Bold for your custom or standard commercial furniture needs.  Located in Michigan, but serving clients throughout the United States. Stop by their Muskegon location or schedule some time to meet at their showroom in Chicago at the Mart!