Who We Are
What We Do
Web Design
Video
Marketing
Case Studies
Muskegon Museum of Art
Compass Credit Union
Industry Insights
Get in touch
Who We Are
What We Do
Web Design
Video
Marketing
Case Studies
Muskegon Museum of Art
Compass Credit Union
Industry Insights
Get in touch
Branding Questionnaire
Company Name
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Describe in one sentence your business / service.
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Why do you want a new logo?
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What are your business short-term, medium-term, and long-term goals?
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Generally speaking how is your business unique?
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What do you want your new logo to achieve?
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Who are your potential customers?
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What 5 words represent how you want your brand to be percieved?
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How would you describe your brand to a friend?
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Which competing companies do you respect or admire?
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Where do you feel you are ranked in Michigan and nationally in regards to sales / industry awareness / industry perception?
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Name your companies 3 top competitors in order of threat.
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What things do you do better than your competition?
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Are there things that your competition does better than you?
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Describe your companies culture and employee attitudes (ie structured, unstructured, friendly, team-oriented, etc.)
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Check the characteristics that best represent your brand.
Masculine
Feminine
Simple
Intricate
Dull
Colorful
Conservative
Extravagant
Approachable
Luxury
Fun
Serious
Professional
Casual
Sporty
Elegant
Extreme
Safe
Rate the strength of your current brand equity.
Very Strong
Strong
Medium
Weak
Very Weak
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