Branding Questionnaire

Company Name*

Describe in one sentence your business / service.*

Why do you want a new logo?*

What are your business short-term, medium-term, and long-term goals?*

Generally speaking how is your business unique?*

What do you want your new logo to achieve?*

Who are your potential customers?*

What 5 words represent how you want your brand to be percieved?*

How would you describe your brand to a friend?*

Which competing companies do you respect or admire?*

Where do you feel you are ranked in Michigan and nationally in regards to sales / industry awareness / industry perception?*

Name your companies 3 top competitors in order of threat.*

What things do you do better than your competition?*

Are there things that your competition does better than you?*

Describe your companies culture and employee attitudes (ie structured, unstructured, friendly, team-oriented, etc.)*

Check the characteristics that best represent your brand.

Rate the strength of your current brand equity.

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