IT’S MAGIC. YOU’RE ADVERTISING DIRECTLY TO YOUR AUDIENCE AND THEY DON’T EVEN REALIZE IT. SIT BACK AND WAIT FOR THE PHONE TO RING.
PUBLIC RELATIONS IS SO MUCH MORE THAN JUST A STORY ABOUT YOUR BUSINESS
Simply put, public relations has the reputation of just putting captivating stories out there for your audience to read. The true art of public relations is that, unbeknownst to your audience, the story was strategically written to position you as a predominant leader within your industry and makes them come to the realization that they have a problem which can be solved by you. Sit back, and wait for the phone to ring.
Public Relations takes skill to strategize the overall message and write copy the way it is intended to be perceived. The team at New School has written many public relations pieces and has a thorough understanding of how to properly tell your story.
NOW THAT I HAVE THIS CAPTIVATING STORY, WHAT DO I DO WITH IT?
Properly writing the public relations piece is only the beginning. Now that you have a captivating piece, how do you get it dispersed amongst the publications your audience is reading?
New School is connected to many local media outlets and has the resources to find the right people to get your story in front of. At the end of the day, you leave the story in someone’s hand and hope they see the value in putting it out there for their readers. That’s why the angle you take is so important and New School is confident we can help find that angle.
So, if you’re thinking about spreading the word about your business, let New School help to make sure the message is working in your favor and that it ends up in front of the right people.