Shoreline Pediatrics – Norton Shores, Michigan

Shoreline Pediatrics is a leading pediatric healthcare provider based in the Muskegon Michigan area. They came to us with a website that was outdated and didn’t meet the needs of their patients or staff. Our challenge was to create a website that was modern, easy to navigate, and provided an exceptional user experience.

Marketing Needs


Shoreline Pediatrics website was difficult to navigate, had poor visual appeal, and was not optimized for mobile devices. This resulted in a frustrating user experience and poor engagement with patients. Additionally, the website didn’t provide enough information about the services provided and had limited resources for patients and families.

  • Poor User Interface
  • Difficulty Updating Text & Images
  • Outdated Design
  • Lacking Calls-to-Action


Our team recognized the opportunity to create a web design that would serve as a valuable resource for patients and families while also showcasing Shoreline Pediatrics’ commitment to providing high-quality healthcare. We aimed to create a website that was not only visually appealing but also easy to use, with relevant information and resources that patients and families could access easily.

  • Increase Visibility on Google
  • Improved Credibility
  • Increased Engagement
  • More Conversions

The Solution

Website Strategy

Our team focused on developing a modern, user-friendly website that was both easy to navigate and visually appealing. We conducted research on best practices for medical websites, including incorporating clear calls-to-action, simplified navigation, and providing valuable resources for patients and families. We aimed to create a website that not only looked great but also provided practical information and resources.

  • Develop a new a streamlined website
  • Excellent user experience
  • Mobile-friendly responsive design.
  • Create call to actions

Design Execution

Our team worked closely with Shoreline Pediatrics to create a new sitemap, design mockups, and copy creation. We developed custom features such as live chat capabilities and patient portal integration to provide a more personalized experience for patients and families. We also optimized the website for mobile devices to ensure that patients could access the information they needed from anywhere.

  • Completely revamped website
  • Foundational SEO
  • Browser compatibility enhancements
  • Optimized for mobile devices

Marketing Results


Our team delivered a fully overhauled website that was modern, easy to use, and provided a valuable resource for patients and families. The website featured a custom login dropdown, in-page social feeds, and a blog section that provided relevant information on pediatric health topics. We also optimized the website for SEO, resulting in improved search engine rankings and increased traffic to the website.


Website Redesign


Decrease in bounce rate


Increase in session duration


Increase in pages per session

Say What?

Client Feedack

“We are extremely happy with the new website that New School created for us. The team was great to work with and delivered a website that exceeded our expectations. Our patients and families have responded positively to the new design and find it easy to navigate and use. We appreciate the team’s attention to detail and commitment to creating a website that truly serves the needs of our patients and families.”



Our team is ready to support your next web design, video, or marketing project.

New School is excited to work with Shoreline Pediatrics for their Web Design in the Muskegon area!

If you are looking for a pediatric healthcare provider in Muskegon Michigan, we recommend you reaching out to Shoreline Pediatrics.  Stop by their location in Norton Shores and see why they are the areas premier provider.