Website Kickoff
Company Name
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Why do you need to redesign your website?
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What need or business goal do you have for your website that aren’t being met by the current version?
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What goals do you want your website to achieve?
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What is the function of having a website for your brand?
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What will visitors accomplish on your website?
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Who is your target audience?
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How will you measure success?
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When analyzing your competitors' sites, what do you like and not like about their websites?
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What specific features do you want on the site?
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Who are your main competitors?
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What makes you different from your competitors?
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What information/pages currently on the site is crucial to keep?
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