The Importance of Branding for Small Businesses in West Michigan
As a small business owner in West Michigan, you know how challenging it can be to establish and grow your business in a competitive marketplace. While there are many factors that contribute to the success of a small business, one of the most important is...
Branding & Rebranding… When is it the Right Time?
Hey there, business rockstars of West Michigan! If you want to make your business grow, we have some great information that will help you shake things up! Today, we're exploring rebranding - a powerful way to transform your business and make it succeed like never...
What are Brand Guidelines?
Think about some of the brands you have seen in your lifetime… Apple, McDonald’s, Adidas. You’re instantly reminded of these brands when you see certain colors, fonts, or shapes. This isn’t happenstance, it’s because they adhere to a strong set of brand guidelines.
Think of brand guidelines as a rulebook. They are written so that anyone working with your brand has strict rules to follow, assuring your brand imaging and messaging remain cohesive. A cohesive brand is essential to establishing your company’s professional appearance and telling your story with laser precision.
The Importance of Strong Branding
Developing strong branding will help your business stand out from competitors, build trust among customers and boost your visibility in the marketplace.
Strong branding involves visual identity elements, helps focus on the company’s mission and vision, serves as a strategic guide and directs marketing efforts saving time and money.