Digital Marketing

What Sets Top Digital Marketing Agencies in Michigan Apart

You've probably noticed something: Michigan's marketing landscape is packed with agencies making bold promises. But most businesses cycle through two or three partners before finding one that actually delivers. At New School, we've seen this pattern enough to understand what's missing. This blog breaks down the...

Branding Services Grand Rapids

[vc_row css=".vc_custom_1605121335327{margin-top: -55px !important;padding-right: 5% !important;padding-left: 5% !important;}"][vc_column width="2/3" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_column_text css_animation="top-to-bottom"][/vc_column_text][vc_column_text css=".vc_custom_1692124157395{margin-top: 30px !important;}"] Innovative Grand Rapids Branding Services: Brand Management In the dynamic business landscape of Grand Rapids, having a strong brand isn't just desirable—it's essential. Your brand is not just your company's name...

Branding Services Muskegon

[vc_row css=".vc_custom_1605121335327{margin-top: -55px !important;padding-right: 5% !important;padding-left: 5% !important;}"][vc_column width="2/3" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_column_text css_animation="top-to-bottom"][/vc_column_text][vc_column_text css=".vc_custom_1692124399905{margin-top: 30px !important;}"] Muskegon Branding Services: Brand Management for Business In the bustling business environment of Muskegon, one of the keys to standing out is your brand. Your brand is not just a logo...

Branding

[vc_row css=".vc_custom_1605121335327{margin-top: -55px !important;padding-right: 5% !important;padding-left: 5% !important;}"][vc_column width="2/3" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_column_text css_animation="top-to-bottom"][/vc_column_text][vc_column_text css=".vc_custom_1706860382480{margin-top: 30px !important;}"] Branding Services: A Brand Agency's New School Approach Branding is a fundamental cornerstone in the architecture of any business. We help companies turn their values and vision into a strong brand...

What are Brand Guidelines

What are Brand Guidelines?

Think about some of the brands you have seen in your lifetime… Apple, McDonald’s, Adidas. You’re instantly reminded of these brands when you see certain colors, fonts, or shapes. This isn’t happenstance, it’s because they adhere to a strong set of brand guidelines.

Think of brand guidelines as a rulebook. They are written so that anyone working with your brand has strict rules to follow, assuring your brand imaging and messaging remain cohesive. A cohesive brand is essential to establishing your company’s professional appearance and telling your story with laser precision.

Techno-Coat – Case Study

[vc_row row_type="parallax" full_screen_section_height="no" section_height="660" parallax_background_image="5147" bg_type="image" parallax_style="vcpb-default" css=".vc_custom_1632761854818{margin-top: -75px !important;background-image: url(https://new.school/wp-content/uploads/2021/09/header.jpg?id=20412) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"][vc_column][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1607630053050{padding-top: 107px !important;padding-bottom: 118px !important;background-color: #000000 !important;}"][vc_column][vc_column_text] Techno-Coat Now Hiring Campaign Technocoat approached New School with an urgent need to find qualified new hires for their powder...

MMA Capital Campaign – Case Study

[vc_row row_type="parallax" full_screen_section_height="no" section_height="660" parallax_background_image="5147" bg_type="image" parallax_style="vcpb-default" css=".vc_custom_1611340496536{margin-top: -75px !important;background-image: url(https://new.school/wp-content/uploads/2021/01/Full-Front2.jpg?id=19846) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"][vc_column][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1607630053050{padding-top: 107px !important;padding-bottom: 118px !important;background-color: #000000 !important;}"][vc_column][vc_column_text] Muskegon Museum of Art - Muskegon Michigan The Muskegon Museum of Art commissioned New School to create marketing materials to...