Sometimes clients ask us why small businesses should partner with an agency rather than handle their content marketing inhouse. While both options may be effective, there are numerous benefits for small businesses who partner with an agency.
NEW SCHOOL and IGNITE Merge Marketing Agencies and Prove that Despite The Times, Good Things Are Still Happening in Downtown Muskegon
MUSKEGON, MI. (August 11th, 2020) – DESPITE THE TIMES, GOOD THINGS ARE STILL HAPPENING IN DOWNTOWN MUSKEGON.
NEW SCHOOL, an industry leader in marketing and advertising, is pleased to announce that IGNITE, a long established leader in branding and marketing in West Michigan, has merged with NEW SCHOOL effective immediately. This merger expands NEW SCHOOL’s marketing capabilities and overall capacity, allowing NEW SCHOOL to give current and future clients more marketing and advertising firepower, at the same affordable rates clients have come to expect.
When choosing the best social media platforms for your small business, first consider your ideal audience. Each social media platform appeals to specific types of people. Also, consider your brand voice and your content strategy.
LinkedIn is a business to business social media platform that many small business owners underestimate. The platform has 562 million members, and nearly 39% are engaged enough that they opt to pay for LinkedIn Premium. If you offer business to business services then LinkedIn may offer a unique platform to reach your ideal customer.
Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.
It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.
Larger companies have started to see the importance of social media, even hiring full-time social media managers to direct their company’s online efforts, but smaller businesses and solo entrepreneurs may wonder why they need to be on social media or struggle to find the time to devote to promoting their business or latest projects on social media platforms.
Your social media presence is a powerful lead generation tool with a little strategic planning. Many challenges in utilizing social media traffic to generate leads results from a lack of strategy and unrealistic expectations.
Pinterest is an aspirational social media platform. People use it to make plans, create vision boards, and curate ideas that inspire them. Effective Pinterest Small business strategies recognize that pinners engage with content that help them reach their goals or may make their lives better in some way.
Many people love scrolling through their Instagram feed to see pictures shared by their friends and favorite influencers. Small businesses also benefit from showcasing their style on Instagram, afterall, you want to meet your ideal customers where they live online. Implementing effective Instagram small business strategies can be challenging for many small brands. We hope these ideas help you get started.