Did you know that YouTube is the second largest social media platform? Not only that, but it also has become the top “television” network. According to Google, more adults under 49 watch YouTube during prime time hours than any major television network. If you produce quality videos, then you may benefit from trying some of our YouTube small business strategies.
Almost every business or individual working in today’s market has a website. Sadly, a large number of these websites are poorly designed or don’t have engaging content; this is not going to help you stand out or get ahead.
When choosing the best social media platforms for your small business, first consider your ideal audience. Each social media platform appeals to specific types of people. Also, consider your brand voice and your content strategy.
Top ten SEO mistakes
For website developers, and even the businesses that spend thousands on an attractive website, search engine optimization is a key component of growing visibility, web traffic and hopefully new business in an organic way.
LinkedIn is a business to business social media platform that many small business owners underestimate. The platform has 562 million members, and nearly 39% are engaged enough that they opt to pay for LinkedIn Premium. If you offer business to business services then LinkedIn may offer a unique platform to reach your ideal customer.
In today’s technological age, digital marketing offers many benefits to businesses looking to attract new customers, boost sales and expand their market reach with minimal cost. You don’t have to look any further than the decline of print media to see the shift from traditional marketing to online platforms.
Developing strong branding will help your business stand out from competitors, build trust among customers and boost your visibility in the marketplace.
Strong branding involves visual identity elements, helps focus on the company’s mission and vision, serves as a strategic guide and directs marketing efforts saving time and money.
Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.
It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.
As restaurants and bars across Michigan closed last week due to the COVID-19 pandemic, one of the greatest challenges facing many restaurant owners and servers is how to keep steady income flowing during these very uncertain times. Many are turning to take-out service as their only source of business. Today, New School announced that they will be developing 1-page take-out/ menu websites for local restaurants in need, free of charge.