What are Brand Guidelines?
Think about some of the brands you have seen in your lifetime… Apple, McDonald’s, Adidas. You’re instantly reminded of these brands when you see certain colors, fonts, or shapes. This isn’t happenstance, it’s because they adhere to a strong set of brand guidelines.
Think of brand guidelines as a rulebook. They are written so that anyone working with your brand has strict rules to follow, assuring your brand imaging and messaging remain cohesive. A cohesive brand is essential to establishing your company’s professional appearance and telling your story with laser precision.
Google Calendar – Six Productivity Hacks
Keeping a Google Calendar that is clean, efficient, and productive doesn’t come standard out-of-the-box from Google. However, if you take the time to adjust some defaults and tweak some settings, you can unlock some serious productivity hacks. While there are 100’s of settings within Google Calendar, we distilled this article down to 5 super useful tips
Establishing Your Annual Marketing Plan
Marketing is an ongoing project, but segmenting your efforts into campaigns, annual goals, and smaller chunks helps to keep it manageable - and lets you know if the ROI is worth the expense. As we move forward into 2021, planning for the future is in...
SEO: What You Really Need to Know
SEO is ever evolving. Changing alongside technology and search algorithms, gurus will swear by certain techniques, only to have them change when Google makes an update or user behavior heads in a new direction. So, while the tactics change from time to time, the principles you need to know – and their value – stay the same.