YouTube Small Business Strategies
Did you know that YouTube is the second largest social media platform? Not only that, but it also has become the top “television” network. According to Google, more adults under 49 watch YouTube during prime time hours than any major television network. If you produce quality videos, then you may benefit from trying some of our YouTube small business strategies.
Best Social Media Platforms for Small Business
When choosing the best social media platforms for your small business, first consider your ideal audience. Each social media platform appeals to specific types of people. Also, consider your brand voice and your content strategy.
LinkedIn Content Strategy
LinkedIn is a business to business social media platform that many small business owners underestimate. The platform has 562 million members, and nearly 39% are engaged enough that they opt to pay for LinkedIn Premium. If you offer business to business services then LinkedIn may offer a unique platform to reach your ideal customer.
The Importance of Strong Branding
Developing strong branding will help your business stand out from competitors, build trust among customers and boost your visibility in the marketplace.
Strong branding involves visual identity elements, helps focus on the company’s mission and vision, serves as a strategic guide and directs marketing efforts saving time and money.
Why Should I Use an Advertising Agency?
Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.
It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.
Tips For Working From Home (INFOGRAPHIC)
With most of the nation working from home currently, it's a great time to share some tips on how to make your work from home experience productive. Here's an infographic to help you! ...
Giving Back The New School Way
As restaurants and bars across Michigan closed last week due to the COVID-19 pandemic, one of the greatest challenges facing many restaurant owners and servers is how to keep steady income flowing during these very uncertain times. Many are turning to take-out service as their only source of business. Today, New School announced that they will be developing 1-page take-out/ menu websites for local restaurants in need, free of charge.
Why Your Company Should be on Social Media
Larger companies have started to see the importance of social media, even hiring full-time social media managers to direct their company’s online efforts, but smaller businesses and solo entrepreneurs may wonder why they need to be on social media or struggle to find the time to devote to promoting their business or latest projects on social media platforms.
Utilizing Social Media Traffic to Capture Leads on Your Website
Your social media presence is a powerful lead generation tool with a little strategic planning. Many challenges in utilizing social media traffic to generate leads results from a lack of strategy and unrealistic expectations.
Why Your Marketing Isn’t Working
When your marketing efforts aren’t generating the results you want, it may be time to re-evaluate what is not working and why. A lot of marketing efforts depend on your business. Are you a large company with a recognized brand trying to expand or a startup trying to gain recognition in an already competitive market?