LinkedIn is a business to business social media platform that many small business owners underestimate. The platform has 562 million members, and nearly 39% are engaged enough that they opt to pay for LinkedIn Premium. If you offer business to business services then LinkedIn may offer a unique platform to reach your ideal customer.
Your social media presence is a powerful lead generation tool with a little strategic planning. Many challenges in utilizing social media traffic to generate leads results from a lack of strategy and unrealistic expectations.
Sometimes clients ask us why small businesses should partner with an agency rather than handle their content marketing inhouse. While both options may be effective, there are numerous benefits for small businesses who partner with an agency.
Did you know that YouTube is the second largest social media platform? Not only that, but it also has become the top “television” network. According to Google, more adults under 49 watch YouTube during prime time hours than any major television network. If you produce quality videos, then you may benefit from trying some of our YouTube small business strategies.
Pinterest is an aspirational social media platform. People use it to make plans, create vision boards, and curate ideas that inspire them. Effective Pinterest Small business strategies recognize that pinners engage with content that help them reach their goals or may make their lives better in some way.
Many people love scrolling through their Instagram feed to see pictures shared by their friends and favorite influencers. Small businesses also benefit from showcasing their style on Instagram, afterall, you want to meet your ideal customers where they live online. Implementing effective Instagram small business strategies can be challenging for many small brands. We hope these ideas help you get started.
When developing your Twitter small business strategies, always consider your ideal audience, your brand voice, and your content strategy. In addition, Twitter has its own unique culture that you will want to participate in for best results.
Get more out of your content by repurposing it for different platforms, media, or audiences.
Small business owners often have a love – hate relationship with Facebook. Often the problem stems from using Facebook like a personal user rather than implementing effective Facebook small business strategies.